Project Overview

SecureFutures provides financial literacy programs and resources to equip teens with money management skills, tools and mentoring so they can achieve financial capability, reach their goals and strengthen their communities. One of these financial tools is Money Path, which enhances school curriculum by providing students with hands on, personalized learning that allows them to apply their personal finance knowledge to real-life decision-making. Secure Futures’ launched Money Path as a pilot program in Wisconsin and sought outside help to expand the tool across state lines.

Our Approach

Mapt began with a current landscape analysis and found that many high schools across the nation lack personal finance education, especially in underserved areas. Working alongside SecureFutures, Mapt reviewed the current marketing materials and approach to delivering the Money Path tool to schools in Wisconsin. Mapt then developed an expansion strategy and the tools and resources to help Money Path be successful, including marketing collateral, an email campaign and wireframes for a new website.

What’s Next

SecureFutures is currently using the plan to relaunch Money Path in Wisconsin and grow its reach within the state ahead of its national launch.